Mission Mera Mobile Mera Marketing

 Rural Marketing in India through which we are enabling rural entrepreneurs/ farmers to do their free Digital Marketing using their own mobiles,

The key components of MISSION MeraMobileMeraMarketing.

 1 www.marketmirchi.com
Indigenous, responsive, multilingual  Web portal  https://www.marketmirchi.com  highlighting all rural /agro categories  for Free digital marketing of rural  Products/Agro Products, rural Services and rural Jobs. Developed in latest progressive web technologies most suitable for rural areas as downloading like App is not required but have all features like App. Moreover it is totally free Social Model , facilitating Open Buyer Seller Hub in Rural Domain ,where Rural Sellers/ Buyers can contact each other, establish Market Linkages and go ahead. It is not a closed Business Model like Ecommerce Companies.

2 Creation of back end linkages

Hands on sessions of rural stakeholders wiz farmers, self help groups , artisans, rural entrepreneurs are taken  on using this platform effectively for posting their own ads as well as for making direct market linkages. These Capacity Building programs are done for them using their own mobiles .Various online programs are also taken for creating these back end linkages with support from various Govt, Non Govt players working in Rural Development Sector. MKCL has developed Hindi videos on how to use  marketmirchi.com for your zero budget digital marketing for this online trainings

3 Creation of front end linkages

The various Online/ Offline strategies including Artificial Intelligence techniques (with support from IIT Mumbai), Search Engine optimization etc are leveraged to find B2B,B2C linkages for rural products. Now even Big Basket, Reliance Retail has posted their procurement Ads on https://www.marketmirchi.com
More than 70 % direct market linkages are generated by this free but effective humble effort apart from increasing digital foot print of Rural India.

marketmirchi.com Connecting Rural Markets

 

with rural beneficiaries, farmers, fpos for their Free training   to do their Free Digital Marketing  .Looking Forward for your valuable  support in broadcasting this initiative through your Channel  as you are Catalysts for Change.

 

  

 

 Pragati Gokhale

Advisor Rajiv Gandhi Science & Technology Commission (Govt. of Maharashtra) & DST

National Resource Person ministry of Rural Development Govt.of India

     

IMPORTANT NOTES ; ;

https://www.marketmirchi.com/

 

 

Social media is bold.

Social media is young.

Social media raises questions.

 Social media is not satisfied with an answer.

Social media looks at the big picture.

 Social media is interested in every detail.

social media is curious.

 Social media is free.

Social media is irreplaceable.

But never irrelevant.

Social media is you.

(With input from news agency language)

 If you like this story, share it with a friend!  

We are a non-profit organization. Help us financially to keep our journalism free from government and corporate pressure